Morrisons has announced it will set aside a further £5 million of food supplies to help keep the nation’s food banks stocked up this year.
Last year, Morrisons led the charge to restock Britain’s food banks, who found themselves struggling with unprecedented demand for their services. Through Morrisons network of Community Champions, £10 million of stock was delivered direct to food banks across the UK.
As the UK’s largest fresh foodmaker, Morrisons ran its bakery, egg and fruit & veg packing site for an extra hour every day to make, prepare and pack food for the food banks.
Morrisons also focused on the essential products food banks were calling out for supplying 1 million packets of pasta, 1.5 million litres of long life milk and over 800,000 tins of beans to those in need. Other treats to help bring joy to families included 1 million Easter Eggs and 50,000 packs of McVities Victoria Biscuits through an innovative buy one, donate one campaign in November.
Food was then distributed locally through Morrisons network of local heroes – the community champions – who work closely with food banks on the ground to ensure they’re getting the vital stock that they need.
Customers at Morrisons Bilston have also played their part throughout the pandemic, contributing to the Trussell Trust through Morrisons.com and donating thousands of products in store through the Morrisons Pick Up Packs. A scheme where customers can select a small paper bag filled with a number of items needed specifically by their local food bank labelled with a price at the front of store, pay for the items and drop off their bag on their way out.